Entry #6 "Welcome to New York"
Taylor Swift is a mastermind when it comes to marketing strategies. Tonight, she will release 1989 Taylors version nine years after the original album was released. You may be thinking, "how can she re release an album when we've already heard the songs?" She has somehow successfully done it in the past and it all part of her plan to own her music. Everyone knows this album. You could play pretty much any song and everyone would be able to sing along. So why is Taylor trying to re release it when it has already had its spotlight? Wouldn't it just flop since everyone already knows the songs? Taylor is releasing all of her old albums that she does not own the rights to. By rerecording it, and calling it (Taylor's Version), she is able to re release the music she wrote and have the rights to do what she wants with it. She has done this with three of her previous albums all of which have broken records and have grown to become more successful t...